Victor van der Spuy Navigating the Fifth Industrial Revolution As we step into the era of the Fifth Industrial Revolution (5IR), characterized by the convergence of digital, physical, and biological realms, the landscape of marketing is undergoing a profound tran... Apr 29, 2024
Victor van der Spuy Nurturing Brands: Exploringthe Types of Skilled Support In the ever-evolving landscape of business, growing a brand requires more than just a good product or service. It demands a strategic blend of innovation, marketing prowess, operational efficiency, an... Mar 20, 2024
Victor van der Spuy Elevating NAV Through Strategic Brand Development In today's fiercely competitive business landscape, where companies vie for market share and investor attention, the concept of Net Asset Value (NAV) holds immense significance. NAV represents the net... Mar 13, 2024
Victor van der Spuy The Profound Impact of Brand Value on the Balance Sheet In today's hyper-competitive business landscape, where products and services are abundant, one intangible asset stands out as a crucial determinant of success: brand value. While traditional balance s... Mar 6, 2024
Victor van der Spuy Brand Decisions Made Easy In today's fast-paced and competitive business landscape, brand decision making has become more complex than ever. With consumers being inundated with choices and information, brands must navigate a m... Feb 21, 2024
Victor van der Spuy Thriving in a Data-Rich Environment How Brands Thrive in Data-Rich Environments In today's digital landscape, data has become the lifeblood of business operations, and for brands, it's the key to unlocking unprecedented growth opportuni... Feb 18, 2024
Victor van der Spuy Rebranding Realities: In the dynamic landscape of social media, rebranding can be a double-edged sword. The decision to change a well-established brand can lead to innovation and growth, but it also carries the risk of con... Sep 3, 2023
Victor van der Spuy Nurturing Trust and Impact: In a world characterised by rapid communication and ever-increasing consumer awareness, the role of marketing extends beyond merely promoting products and services. Responsible marketing, a vital face... Sep 3, 2023
Victor van der Spuy Sparkling Forward: Coca-Cola, a globally recognised beverage giant, has consistently been at the forefront of marketing innovation. With an unwavering commitment to refreshing the world and inspiring moments of optimism... branding digital inno marketing strat Sep 3, 2023
Victor van der Spuy Unlocking the Power of Brand Value: In today's digital age, where technology evolves at lightning speed and innovations shape the way we work and communicate, certain tools have become synonymous with convenience, efficiency, and collab... Sep 3, 2023
Victor van der Spuy Navigating the Maze: Decoding the Confusion around Marketing Marketing, the cornerstone of any successful business, is a dynamic field that continually evolves to match the changing business landscape. Yet, despite its critical role, the world of marketing is o... Aug 3, 2023