Victor van der Spuy Human vs Machine: In the ongoing saga of technological evolution, we've already witnessed the rise and fall of several industrial revolutions. From steam engines to electricity, to the rise of computers and the interne... Dec 20, 2024
Victor van der Spuy The Marketer and Brand Value In today’s competitive landscape, the role of the marketing manager extends far beyond traditional advertising and promotional activities. One of the most crucial aspects of their job is to shape, pro... Nov 6, 2024
Victor van der Spuy The CEO and the Balance Sheet In the world of business, few documents are as telling as the balance sheet. For a CEO, understanding this financial statement is essential, not just for managing the company’s finances, but also for ... Sep 27, 2024
Victor van der Spuy Navigating the Fifth Industrial Revolution As we step into the era of the Fifth Industrial Revolution (5IR), characterized by the convergence of digital, physical, and biological realms, the landscape of marketing is undergoing a profound tran... Apr 29, 2024
Victor van der Spuy Nurturing Brands: Exploringthe Types of Skilled Support In the ever-evolving landscape of business, growing a brand requires more than just a good product or service. It demands a strategic blend of innovation, marketing prowess, operational efficiency, an... Mar 20, 2024
Victor van der Spuy Elevating NAV Through Strategic Brand Development In today's fiercely competitive business landscape, where companies vie for market share and investor attention, the concept of Net Asset Value (NAV) holds immense significance. NAV represents the net... Mar 13, 2024
Victor van der Spuy The Profound Impact of Brand Value on the Balance Sheet In today's hyper-competitive business landscape, where products and services are abundant, one intangible asset stands out as a crucial determinant of success: brand value. While traditional balance s... Mar 6, 2024
Victor van der Spuy Brand Decisions Made Easy In today's fast-paced and competitive business landscape, brand decision making has become more complex than ever. With consumers being inundated with choices and information, brands must navigate a m... Feb 21, 2024
Victor van der Spuy Thriving in a Data-Rich Environment How Brands Thrive in Data-Rich Environments In today's digital landscape, data has become the lifeblood of business operations, and for brands, it's the key to unlocking unprecedented growth opportuni... Feb 18, 2024
Victor van der Spuy Rebranding Realities: In the dynamic landscape of social media, rebranding can be a double-edged sword. The decision to change a well-established brand can lead to innovation and growth, but it also carries the risk of con... Sep 3, 2023
Victor van der Spuy Nurturing Trust and Impact: In a world characterised by rapid communication and ever-increasing consumer awareness, the role of marketing extends beyond merely promoting products and services. Responsible marketing, a vital face... Sep 3, 2023
Victor van der Spuy Sparkling Forward: Coca-Cola, a globally recognised beverage giant, has consistently been at the forefront of marketing innovation. With an unwavering commitment to refreshing the world and inspiring moments of optimism... branding digital inno marketing strat Sep 3, 2023
