Brand Valuation & Tracking
At Twelve2 Marketing, we understand that building and nurturing a brand is a dynamic process that requires constant attention and strategic insight. Our comprehensive brand tracking services empower brand owners to make informed decisions, optimise their strategies, and unlock the full potential of their brand's growth trajectory.
Expertise
Our team of experienced analysts and market researchers have a deep understanding of brand dynamics and consumer behavior. We combine cutting-edge methodologies with industry expertise to deliver actionable insights tailored to your unique brand.
Comprehensive Insights
Brand growth is more than just numbers. Our brand tracking solutions provide you with a holistic view of your brand's health and performance across various touchpoints. From customer sentiment to market trends, we gather data that truly matters.
Customised Approach
We know that every brand has its own story. This is why we offer customisable tracking solutions that align with the brand owner's specific goals and KPIs. Whether launching a new product line or expanding into new markets, our solutions adapt to the Brand's needs.
Real-time Monitoring
In today's fast-paced world, timely insights are crucial. Our real-time monitoring tools keep brand owners informed about shifts in consumer perception, market trends, and competitive landscape, enabling them to make quick decisions.
Actionable Recommendations
Data is powerful, but insights are transformative. Our reports don't just present numbers – they provide actionable recommendations that empower brand owners to take meaningful steps towards brand growth and market domination.
Long-term Partnership
Twelve2 Marketing should not be considered just a service provider; but rather as a growth partner. Our team is committed to building a long-lasting relationship, offering continuous support, and adapting its services as the needs of our customers evolve.
The Brand Tracking Process:
Data Collection
Data is gathered from a variety of sources, including social media, surveys, consumer feedback, and market trends, to ensure a balanced perspective.
Analysis
Our experts perform a deep dive into the data to uncover trends, patterns, and insights that shed light on the brand's performance and potential areas for growth.
Reporting
We deliver clear, concise, and visually engaging reports that present the data in a way that's easy to understand. Our reports are designed to empower both executives and operational teams.
Actionable Insights
Beyond just data, our reports provide insights brand owners can act upon. We highlight opportunities for optimization and growth, helping them make informed decisions.
Continuous Iteration
Brand growth is an ongoing journey. We work with brand owners to refine tracking strategies and adapt to changes in the market, ensuring that the Brand stays ahead of the curve.
Brands are Assets
Brands are the most powerful assets any Enterprise can own.
Most assets depreciate in value, and are purposefully depreciated by accountants for the extortion of tax benefits, at the cost of the Enterprise Value (EV). Nett Asset Value (NAV) plays a big role in the valuation of the Enterprise - the greater the NAV, the greater the chance of an increased EV. It therefore makes logical sense that in order to grow the NAV, the Management Team should invest in assets that contribute towards the EV, such as property and also its own Brand.
Brand Value (BV) always appreciate, making it one of the most powerful assets any Enterprise can own.
Prior to 2005 it was not permitted to list BV or the Brand as an asset on the balance sheet, however, on 1 January 2005 the IFRS released its updated international accounting standards, permitting Enterprises to list Brands and / or BV as an asset on their balance sheet. This now calls for the urgent obligation all Brand owners have towards the Brand Equity Development (BED) of their Brands, and to nurture it as assets.
BrandTracker Values, Measures, Monitors and track the development journey of the BED of Brands through its initial assessment, valuation and dashboard. Brand ownerss can utilise their BrandTracker dashboard to ensure that they stay on course and meet the KPI's identified for the BED of the Brand. It's powerful analytics also provide the brand owners with the critical information needed for accurate decision making and critical-thinking processes.
In order to grow Brand Equity (BE), it is imperative for brand owners to know the Brand Value (BV) of their Brands.
Brand owners such as Coca-Cola spend millions of Dollars each year to track its BV, which grew from $98Bn BV in 2022 to $106Bn BV in 2023, increasing the Brand Equity by almost 9%.
Brand owners who know the value of their Brands are not only able to track its equity growth, but also are able to measure the strength of their Brands in the market.
Find your Brand Value Book a Free Consultation
Make use of our free consultation service to discus any marketing challenges the Brand face and find solutions to difficult marketing problems.
