Lead Funnel Set-up

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    14,250.00 14,250.00 14250.0 ZAR

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    Lead Funnel Set-up Includes:
    Defining Target Audience
    Mapping Customer Journey
    Messages For Communication & Engagement


    Terms and Conditions
    All Products and Services are Billed as agreed by the schedule or SSOW, and invoiced as COD 

    Lead Funnel Set-up

    Getting the Lead Generation System Started means building a Lead Funnel first. 

    Twelve2 Marketing Lead Magnet

    | Product

    Lead funnels play a pivotal role in helping brands grow by providing a structured framework to attract, engage, and convert potential customers into loyal advocates.

    Lead funnels enable brands to attract relevant and targeted traffic to their websites or landing pages through various channels such as search engines, social media, content marketing, advertising, and referrals

    Through informative and engaging content distributed across different touchpoints in the lead funnel, brands can establish themselves as authorities in their respective industries. By providing valuable insights, solutions, and resources that address their audience's pain points and challenges, brands can build trust, credibility, and brand recognition over time.

    Lead funnels enable brands to engage with prospects at various stages of their buyer's journey, providing them with the information and resources they need to make informed decisions. By delivering relevant and personalized content through email marketing, social media, webinars, and other channels, brands can nurture relationships with prospects, address their concerns, and guide them through the decision-making process.

    Lead funnels facilitate the capture of prospect information through forms, lead magnets, and other lead generation tactics. By collecting data such as email addresses, demographics, and behavioral insights, brands can segment and qualify leads based on their level of interest, engagement, and readiness to purchase. This allows brands to prioritize their efforts and focus on nurturing leads with the highest potential for conversion.

    This service is a once-off service that must precede the Lead Generation services.

    | Purpose

    Lead funnels are designed to move prospects through the conversion process systematically, from initial awareness to eventual purchase. By delivering targeted and persuasive messaging, offers, and incentives tailored to each stage of the funnel, brands can encourage prospects to take specific actions, such as signing up for a newsletter, downloading a free resource, requesting a demo, or making a purchase.

    Twelve2 Marketing KPI graph

    | When it works

    The infrastructure to a powerful Lead Generation System is developed.  

    The Brand can follow on with the implementation of the Lead Generation System to generate the Leads it need.


    Twelve2 Marketing lead funnel cartoon

    | Process

    Designing a lead funnel involves creating a structured process that guides potential customers from their initial awareness of your brand or product to the point where they become qualified leads.

    Below are the steps to be followed in designing a lead funnel:

     

    Twelve2 Marketing lead funnel design

    Phase One

    • Define Target Market Audience by defining Demographic & Psychographic fields

    • Create compelling content for Top of Funnel (TOF), Middle of Funnel (MOF) and Bottom of Funnel (BOF)

    Twelve2 Marketing lead magnet set-up

    Phase Two

    • Build Landing Pages & Forms for each stage of the Funnel, to capture Leads

    • Create Lead Magnets & Call to Action's (CTA's) 

    Twelve2 Marketing lead funnel metrics

    Phase Three

    • Final approval & sign-off from Client

    • Commitment from Client for Lead Generation Service (excluded in this service)