AI-Driven Media-Mix Planning
AI-Driven Media-Mix Planning Service Includes:
Media Expenditure Optimisation
Maximised Campaign Efficiencies & ROI's
Custom AI-powered Media-Mix Modelling System
Performance-Data to simulate, forecast, and recommend the most effective allocation of resources across channels.
Terms and Conditions
All Products and Services are Billed as agreed by the schedule or SSOW, and invoiced as COD
| Product
Across an 8-week consultation period, our AI Team will develop a bespoke AI model that integrates media spend data, channel efficiency metrics, and elasticity measures. This AI-Model continuously trains itself to understand the incremental impact of each media type, simulates multiple budget scenarios, and recommends an optimised media plan aligned with the Brand's campaign goals.
Strategic Outcomes & Benefits:
Increase media spend efficiency by 15-25%, reducing wasted budget through smarter allocation across high-impact channels.
Improve campaign effectiveness by 10-20%, through AI-driven insights that identify the best-performing media-mix combinations.
Enhance forecasting accuracy for media spend outcomes, allowing more agile and confident budget adjustments.
Boost overall marketing ROI by 20-35%, generating higher returns from optimized media investments.
Gain competitive advantage with a scalable AI tool capable of adapting to market shifts and consumer behavioral changes, improving long-term strategic planning.
Drive sustainable growth by continuously learning and updating media-mix strategies based on real-time data and elasticity measures.
This service is charged as a once-off project.
| Purpose
This service transforms the Brand's marketing efforts by integrating advanced AI-driven media-mix planning into the current decision-making process, ensuring that every adspend dollar allocated drives measurable business value, impacting the Return on Adspend (ROAS) and increasing the Enterprise efficiencies.
| When it works
Brands are able to better manage their ROAS.
An AI-Driven Media-Mix increases the Brand's efficiencies in reaching their intended Markets.
| Process
By following the steps and implementing a structured AI-Driven Media-Mix management process, our AI Team will effectively engage with the Brand's Management Team, build the necessary AI-Models, drive meaningful interactions, and achieve its business objectives through successful implementation.
Phase One
A tailored AI media-mix model trained to the organisation’s historical expenditure and performance data, incorporating media elasticity and diminishing returns.
Scenario simulations projecting outcomes for different budget allocations across channels, enabling data-driven decision-making.
Phase Two
Actionable recommendations for optimal media budget distribution across platforms to maximize efficiency and effectiveness.
Transparent insights into media channel contributions and ROI drivers, ensuring strategic clarity and accountability.
Phase Three
Ethical and compliant data handling protocols throughout the AI model development and deployment phases.